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Best Practices

  • Steal Our Sports Marketing Playbook
    November 29, 2021
    From planning strategies to get the word out about your program and driving revenue to the actual execution, everyone is competing for time, eyeballs, and dollars. That’s why planning and specifically, the process of planning, is invaluable.
  • Paving the Way Forward for Athletic Programs
    May 07, 2021
    One thing for sure is that the athletics communications department everywhere have seen rapid changes in recent years that stretched resources and changed responsibilities.
  • PrestoSports Helps Dillard University Stand Tall
    March 31, 2021
    "Knowing that our athletes will have the exposure on all platforms where their friends are, their parents are where alumni are, again helps in terms of increasing our brand presence in our industry." Dr. Kiki Baker Barnes
  • PrestoSports Helps Hardin-Simmons Stay Ahead of the Game
    March 25, 2021
    Having everything all in place not only saves time, it makes it easier for athletic programs to build connections and engage with their fans through their chosen platform. See how PrestoSports helps keep Hardin-Simmons University ahead of the game.
  • Staying Ahead of the Game
    February 22, 2021
    See how Chad Grubbs, Director of Athletic Communications, and his program have been able to use technology to continually elevate and grow their communications as expectations have increased.
  • PrestoSports | Payment Solutions in the Experience Age
    June 10, 2020
    What role to payments play in your fan experience? It’s a key interaction with your fans - right in their pocketbook. Minimizing the friction - making it easy - to complete those exchanges is critical to a great experience. Whether it’s a recurring online payment for a streaming subscription, or a point of sale transaction for concessions or gear, the experience you provide says a lot about your program. PrestoSports, part of Clubessential Holdings LLC, is continuously looking for ways to help our customers enhance the experience fans have with their programs and improve their operations. The advantages and impacts are far-reaching. Watch and listen as Clubessential Holdings CEO, Randy Eckels, talks about the advantages of an integrated payment solution.
  • Gain an Advantage By Leveling the Playing Field at the NCAA Convention 2020
    January 15, 2020
    Finding that edge, that winning formula, is something athletic programs research, evaluate and test. But what if I told you that you could gain a competitive advantage by simply leveling the playing field?
  • Read This: Closed Captioning Is Coming
    October 21, 2019
    You don’t want to leave a fan behind or be seen as ignoring anyone. The problem is that different communication channels make it a challenge to deliver what everyone wants – and everyone wants video. Probably the biggest consideration for video accessibility is Closed-captioning or CC for short.
  • Modernizing the In-Game Experience
    May 20, 2019
    By watching outside of the stadium, fans can control their own “narrative” of the game by connecting to social media and tweeting, posting, and sharing content as the game unfolds, wherever they are. It falls to the sports programs to create an in-game experience that extends online and follows fans. Where do you start? Consider these three steps.
  • Creating a Championship Digital Fan Experience
    April 30, 2019
    The expectations are high for your brand for both alumni and recruitment. A first-class athletic program is expected to have a first-rate digital experience that consists of, at a minimum, these five components.
  • PrestoStats: Your White Knight
    August 14, 2018
    Throughout sports history there are events that cause us to examine and revisit our approach. Whether it’s a small change, like a player’s stance, or a significant change, like the way that we now address concussions, change can have tremendous benefits.
  • 40 Live Streaming Tips To Make Your Broadcast Better
    No doubt about it: Broadcasting anything live has its challenges. There’s no stopping and no do-overs, which makes multitasking mandatory and quick thinking critical. You also never know exactly where your content might take you.
  • 4 Multi-Camera Production Techniques
    Using multiple cameras for your live broadcast has its advantages. You can cover more territory and enhance the content with varied angles and interesting shots—all of which have the potential to make your live stream more appealing to viewers. In case you missed it, the key word there is potential.
  • Advancing Your Live Stream Setup
    All of us at PrestoSports are huge advocates of incremental improvement. (If you’ve never heard us say “Rome wasn’t built in a day,” you clearly haven’t been reading our blog enough.)
  • 4 Live Streaming Mistakes To Learn From
    You rarely hear the word boring in relation to live streaming. Most live streamers could probably throw together a blooper reel in the space of a few minutes, made up solely of production blunders and unexpected incidents from past live events. And it’s not just the homegrown productions that face the perils of a live broadcast.
  • Northwoods League: Why We Started Pay Per View Live Streaming
    Thinking about transitioning from a free-to-view live stream to pay-per-view streaming (PPV)? You’re not the only one—lots of organizations are making the switch.
  • Sports Leagues: Should You Offer Free Or Pay-Per-View Live Streaming?
    When we talk to our sports league clients about whether or not they should consider pay-per-view (PPV) live streaming, no two discussions are ever the same.
  • Pay-Per-View Live Streaming: How To Calculate ROI
    If your organization has decided to produce a live stream, you already consider it a worthy investment. It’s important to continually measure this investment to ensure it remains a worthwhile endeavor over the long haul.
  • Benefits Of Pay Per View Live Streaming (Beyond ROI)
    For those of you still standing on the sidelines when it comes to pay-per-view streaming (PPV), what’s holding you back?
  • How To Transition From Free To Pay-Per-View Streaming Service
    Change is good, and it can be great if you prepare for it ahead of time. Hopefully you’re here because your organization has made a decision to try pay-per-view streaming, and you’re doing your homework upfront (good for you!). If you’re still on the fence about pay-per-view (PPV), you might want to take a look here first.
  • How To Monetize Your Live Stream
    Whether you’re live streaming a high school JV basketball game, a regional beauty pageant, a stock car race, or a statewide soccer tournament (or almost any other type of planned event), monetization is an option. Not only does it give you the ability to raise money that can be invested back into your organization, it also helps increase the value of your original content.
  • What About Viewer Support? A Live Streaming Story
    If you run a sports league whose games are live streamed, you’re probably an expert multitasker.
  • Your Essential Sports Broadcasting Equipment Checklist
    As Stretch Internet’s operations and production manager, I talk to a good number of people daily who have questions about how to broadcast a sports event or what kind of sports broadcasting equipment they should purchase. Some of them have never live streamed before and are looking to learn the basics, while others have gotten their feet wet but would like to know how they can improve.
  • Is Your Athletic Brand Tattoo-Worthy? - 4 Ways to Extend Your Brand
    Every summer I attend a women’s football clinic at my alma mater. I love it - maybe because I get to work out some rage on a tackling dummy - or maybe because I get to perfect my spiral - either way, it’s an opportunity to spend time at a place I love dearly and to connect with those that feel the same way.
  • A Driveway-to-Driveway Experience for Your Fans; Adopting Best Practices Across Industries
    Whether we realize it or not – many of us have been recipients of driveway-to-driveway experiences. The first time I really experienced it – and saw the potential – was at a hospital.
  • 5 Ways to Fund Your College Athletic Program
    Myth - collegiate sports are a cash cow. You know all too well that college athletics rely on allocated revenue from general funds, student fees, and government appropriations. For most universities, sports is a money-losing proposition.
  • When To Redesign Your Athletic Website: Ten Questions to Ask
    “When should we redesign our website?” Everyone has probably said that more than once. Before blowing up your current site, remember that every part of your website had some thought and reasoning behind it. Those reasons might still be valid. Or maybe not.
  • 5 Sports Trends That Will Have the Biggest Impact in 2021
    As we look towards 2021, these are the trends in high school and college sports that we believe will have the biggest impact.
  • StretchLive EP
    StretchLIve was created to simplify your work and enhance the fan experience, see how the embeddable player takes it to the next level.
  • Pushing Your Athletic Website to Go the Extra Mile
    The website is your program’s online face to the world. Is it giving you its all? Consider the following questions and consider if your website is achieving the three main goals of a great athletic website: supporting athletes and coaches, elevating your program, and connecting with the community.