Nobody wants to be left out. Just as critically, with an awareness and responsibility for inclusion, you don’t want to leave a fan behind or be seen as ignoring anyone. The problem is that different communication channels make it a challenge to deliver what everyone wants – and everyone wants video. Probably the biggest consideration for video accessibility is Closed-captioning or CC for short.
Closed-captioning adds written descriptions of the audio from video transmissions, enabling viewers with hearing disabilities or in environments where the sound is either not appropriate or otherwise inaccessible to follow and understand fully what is happening on screen. It is a great and important step towards Americans with Disability Act (ADA) compliance, but it can prove challenging for athletic programs to determine what their actual responsibilities are in regards to their video and streaming activities are, and then how to deliver?
According to the National Association for the Deaf, the Internet is the new frontier for captioning.
It has determined that while the law is generally clear that government agencies must make their websites accessible, it’s not as clear when it’s required for video. What is clear is that as more and more entities take on activities that more closely resemble traditional broadcast company services, it’s best practices to get on board now. It’s something that the FCC has already dipped its toes into and is likely to play an increasing role. The good news is that it’s not nearly as difficult as it once was. Here are some things to consider.
One of the simplest ways to incorporate captions into your recorded videos on your site is through YouTube. Once you have captioned your videos through YouTube, your site will need to use your channel or playlist ID with a YouTube widget to pull in the captions. You can also embed a YouTube video into an article, and the captions will pull into your video automatically.
Live and Near Real-time Video
With the recent advancements in speech to text programs and artificial intelligence (AI), it’s possible for any institution to add real-time closed-captioning to their live-stream broadcast. Of course, the process is continually being improved and adapted, but the early results are nothing short of amazing, all things considered. It’s even compatible with the ever-present mobile device, where the vast majority of content is consumed.
PrestoSports has always worked to stay ahead of trends and regulations. That’s why we’ve made sure that CC has been available to our customers from the start, and that our systems are compatible with a variety of third-party services, enabling you to deliver video content to your entire audience with confidence.